4

3

2

1

Content

Value of the informational content is immediately apparent and relevant to focus of publication.

Information and details are relevant to the focus of the publication.

Informational value is vague.

Informational value is not relevant.

Content Score Is:

Consistent format extends page to page. Text, images, and design elements flow together and are intentional.

Headings label sections and create hierarchy; some consistency between segments of document.

Text is broken into paragraphs and/or sections but not labeled or titled. Minimal consistency among text, graphics, and design elements.

Layout has no structure or organization. Text is difficult to understand due to inconsistency in use of grammatical rules.

Technical Elements

Advanced design tools and techniques are used often and effectively. Images enhance published document and strongly support all elements.

Design tools are used to connect graphic elements effectively. Images have strong relation to text, images have proper size, resolution, colors and cropping.

Text and graphics appear at several locations in document. Images are unrelated to page text. Images are too big/ small in size or resolution images poorly cropped or have color problems.

Development exhibits no evidence of text or graphics manipulation. No images employed when images are needed to support content.

Technical Elements Score Is:

Appearance

Document is well balanced, organized, and is very effective capturing reader interest.

Document projects an attractive appearance and demonstrates an acceptable graphic balance and organization.

Document contains some graphic balance and organization and has a degree of attractiveness. Document contains enough design elements to capture some reader interest.

Document lacks graphic balance, organization, and generates little interest from the reader. Difficult to discern overall "image" of the piece.

Appearance Score Is: