4

3

2

1

Content

Subject knowledge is evident throughout the project. All information is clear, appropriate, and correct. The project shows significant evidence of originality and inventiveness.  The majority of the content and many of the ideas are fresh, original, and inventive.

Subject knowledge is evident in much of the project. Most information is clear, appropriate, and correct.  The project shows some evidence of originality and inventiveness.  While based on an extensive collection of other people's ideas, products, images and inventions, the work extends beyond that collection to offer new insights.

Some subject knowledge is evident. Some Information is confusing, incorrect, or flawed. The work is an extensive collection and rehash of other people's ideas, products, images and inventions. There is little evidence of new thought or inventiveness.

Subject knowledge is not evident. Information is confusing, incorrect, or flawed. The work is a minimal collection or rehash of other people's ideas, products, images and inventions. There is no evidence of new thought.

Content
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Conventions

Project honors all rules of spelling and/or grammar.

Project adequately honors most rules of spelling and/or grammar. (Two or less errors)

Project minimally honors rules of spelling and/or grammar. (Three or less errors)

Project has multiple errors in spelling and/or grammar. (Four or more errors)

Conventions Score is:

Technical Elements

Presentation blends at least 4 multimedia elements* Project runs perfectly with no technical problems. For example, there are no error messages, all sound, video, or other files are found.

Users can progress intuitively throughout entire project in a logical path to find information. All buttons and navigational tools work.

Layout & Design

The sequence of information is logical and intuitive. Menus and paths to all information are clear and direct. The project is truly multimedia, rather than linear.

The sequence of information is logical. Menus and paths to most information are clear and direct. Some portions of the project are linear.

The sequence of information is somewhat logical. Menus and paths are confusing and flawed. The design is primarily linear.

The sequence of information is not logical. Menus and paths to information are not evident. The design is linear.

Technical Elements Score is:

Appearance

The combination of multimedia elements and content takes communication to a superior level. There is clear attention given to balance, proportion, harmony, and restraint. The synergy reaches the intended audience with style and pizzazz.

Multimedia elements and content combine to adequately deliver a high impact message with the elements and words reinforcing each other.

Multimedia elements accompany content but there is little sign of mutual reinforcement. There is no attention to visual design criteria such as balance, proportion, harmony and restraint. There is some tendency toward random use of graphical elements that do not reinforce message.

Screens are either barren and stark or confusing and cluttered. Exaggerated emphasis on graphics and special effects weakens the message and interferes with the communication of content and ideas.

Appearance Score is: